Unless you’ve been living under a rock or somewhere with seriously dodgy Wi-Fi (honestly, neither of which is acceptable in 2024), you’ve probably heard these words buzzing everywhere: Coldplay, Diljit Dosanjh, NH7 Weekender, and more recently, Maroon 5 concerts.
If you’re wondering why, here’s the scoop – Indian singles are now choosing these concerts as their first date destinations. Sounds unconventional? Well, buckle up, because this new trend is taking the dating world by storm, and it makes total sense! Who needs awkward small talk over dinner and a movie when you can vibe to live music, immerse yourself in an electric atmosphere, and create a shared experience that’s truly unforgettable? It’s the ultimate first date vibe according to 74% of young daters – and we’ve got stats from one of the country’s leading dating apps, happn, to show you why it’s the perfect choice!
Karima Ben Abdelmalek, CEO and President of happn, explains, “Gen Z is reshaping the dating landscape, and our research shows that music is at the forefront of their social lives. We have observed that Indian Singles are keen on doing activity based dates and are on the lookout for new icebreakers. With India’s music festival season in full swing, singles have a unique opportunity to break the ice and form connections in a vibrant, real-world setting.”
Picture this: romantic moments swaying to Diljeet’s hits, moshing with your crush at Lollapalooza, or turning your living room into a Coldplay concert when ticket sales leave you hanging (story of our lives much?). And guys, take notes – Gen Z women are ALL in for live music dates, with 100% of them ready to vibe with their crush to those sweet, live tunes! Today, music isn’t just a playlist; it’s the secret sauce for breaking the ice! If you ask us, it’s about damn time.
